Redesign
We believe in the power of design to nurture more than just creativity – it can nurture precious moments, too. That’s why we’re thrilled to present our package redesign for the well-known and beloved brand Teo Bebe – fabric care products as gentle, thoughtful, and imaginative as a parent’s love.
Our design philosophy? Simple, yet striking. We utilised the power of saturated but comforting colours and flowing, wave-like shapes to create a design that’s as gentle on the eyes as the product is on delicate skin.
A Soothing Lullaby: Gone are the jarring primary colours. We’re crafting a visual symphony of soft lavenders and calming blues reminiscent of a twilight sky reflected in a tranquil ocean surface. The soothing aloe green will peek through like a healthy plant thriving in the desert, adding a touch of natural vitality without disrupting the overall sense of serenity and calm.
Waves of Wonder: The package redesign for Teo Bebe embraces the smooth, flowing lines of waves, creating a sense of gentle rhythm and tranquillity. Minimalism plays an essential role in our approach. We’re not afraid of blank space because we know it allows the powerful simplicity of our design to shine through. Think clean lines, well-placed images, and clear, easy-to-read messages. This is a brand that’s as functional as it is beautiful, making it easy for parents to navigate the sometimes stressful world of baby care.
In close collaboration with our client, we created a new visual identity for Teo Bebe that feels like a gentle lavender twilight settling over a calming pool with a touch of nurturing aloe green. A design that reflects the quiet beauty of parenthood, one simple yet captivating design at a time.