packaging redesign
In today’s competitive laundry detergent market, differentiation is key. Pixelmind was tasked with elevating the visual identity of Savex, a trusted brand known for its cleaning power. Our objective? Craft a packaging redesign that transcended aesthetics and communicated the brand’s commitment to science-backed innovation.
Enter the “V” of Victory. This iconic brand element became the cornerstone of our strategy. We transformed it into a radiant portal, symbolizing the powerful cleaning technology within each Savex product. From this “V” burst vibrant rays of light, each colour was carefully chosen to represent a specific cleaning benefit. Imagine a clear visual language communicating cleaning power at a glance, empowering consumers to make informed choices.
Liquid Brilliance, Capsuled Innovation.
This wasn’t a one-size-fits-all solution. We framed a design language that resonated across all formats. The liquid detergent bottles became sleek vessels, their labels adorned with the “V” radiating cleaning power. Laundry capsules shimmered with the same brilliance, each tiny pod a concentrated burst of science-backed clean. Even the traditional powder containers received a makeover, and their packaging transformed into a canvas for the Savex story.
Technology Meets Shelf Appeal.
Technology wasn’t just the engine behind Savex’s cleaning power; it became a design inspiration. Incorporated clean lines, subtle metallic accents, and a high-end finish to evoke a sense of innovation and precision cleaning. This wasn’t just laundry detergent; it was a testament to cutting-edge science, beautifully bottled (or capsuled, or powdered!).
The Result? A Symphony of Clean. The new Savex packaging isn’t just about aesthetics; it’s a sensory experience. It’s the confident glint of a perfectly cleaned shirt. It’s the crisp scent of laundry fresh from the dryer. It’s the satisfaction of knowing you’ve used the most technologically advanced cleaning solution on the market.
A Clear and Compelling Brand Narrative. The redesigned Savex packaging goes beyond aesthetics. It establishes a clear and compelling narrative around the brand’s commitment to science-driven cleaning solutions. This new visual identity resonates with consumers, not just by addressing their laundry needs, but also by reflecting a commitment to innovation and a technologically advanced future.