Sparkling Wines
Pixelmind undertook the creative mission to design a label for Vineyards Selection that was as exquisite as the sparkling wines it adorned. Our design process was a meticulously woven tapestry, each thread carefully selected to reflect the sophistication and craftsmanship of Vineyards Selection.
Inspired by the timeless beauty of traditional wine labels, we created a design that exuded refinement. Serif fonts, elegant typography, and a minimalist layout were carefully chosen to evoke a sense of classic intricacy. The label’s aesthetic was a testament to the brand’s commitment to quality and tradition.
To emphasise the unique terroir of the grapes, we incorporated the quintessential Vineyards Selection topographic lines into the design. These lines, reminiscent of a topographic map, symbolized the land’s influence on the wine’s character. This subtle yet powerful detail added depth and intrigue to the label, inviting consumers to explore the wine’s origins.
To showcase the specific character of the sparkling wines, we included the illustration of “the rose of the winds” which is symbolic of the brand. This narrative element transported consumers on a journey, revealing the craftsmanship and dedication behind each bottle.
To enhance the label’s premium appeal, we incorporated subtle gold details. These elements, such as gold foiling for specific parts, added a touch of luxury and sophistication to the design. They elevated the label, making it stand out on the shelf and signalling the high quality of the wine within.
For the Rosé and Brut varieties, we created distinct visual identities that complemented their unique characteristics. For the Rosé label, we used a rosy blush palette reflecting the wine’s delicate nature. Similarly, for the Brut label, we chose creamy pastel hues, conveying its crisp and refreshing character.
The overall design was a harmonious blend of classic elements, modern aesthetics, and a touch of storytelling. The Vineyards Selection label was more than just a piece of packaging; it was a visual representation of the brand’s heritage and the passion behind each bottle. It was a testament to the power of design to elevate a product and create a lasting impression on consumers.